Fall 2026 - California

We flew to California to shoot Fall 2026.

The plan was simple enough. Drive up and down the coast, shoot some clothes, surf when we could.

California had other plans. Fall turned out to feel a lot like summer. So we spent most of our time in T-shirts, boardshorts and the occasional shirt.

On the brighter side, we scored. Some have even called it the swell of the decade. We’re not locals, so we won’t partake in that heated debate, but let’s just say we’re holding on to some footage for now.

In the end, we didn’t get to shoot much. Instead, we woke up early and stayed up late. Ate fast food and got stuck in slow traffic. Met new friends and caught up with old ones. Surfed more than we probably should have.

Ah, the American dream isn’t dead after all.